01Our Name
About the Name
Neulink joins Neu — German for “new” — with Link: a new knot.
Between management’s decisions and the field’s execution, projects most often stall when the knot between the two comes undone. Our work is to retie it — strategy and delivery, headquarters and the front line, business and engineering — and get things moving again.
Our corporate color is tetsu-iro, the Japanese “iron color” — a deep blue-green that sits between navy and green. Navy is the color of the suits in the boardroom; green is the color of the safety cross painted on the factory floor. Iron is the color in between management and the field — which is exactly where we stand.
Corporate Color
Managementboardroom navy
Tetsu-iro#0C2E33
Fieldsafety-cross green
Between the navy of the boardroom and the green of the factory floor sits tetsu-iro — where we stand.
